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Featuring jackets with artisan-crafted fibre art panels, equestrian empowerment by an all female team from Kuwait, sustainable practices preserving the Campeche jungle in Mexico, reconstructed and repurposed denim, collaborations with indigenous communities, festival wear for all bodies and otherworldly creations by a team from Panama whose motto is ‘me sabe a cake’. Mythology, folklore, storytelling and escapism permeate the mood of the season.

"The creativity and dynamism demonstrated by the designers on the Emerge SS24 schedule, from 13 countries around the world, underlines London's reputation for leading emerging brands.” - Tiffany Saunders, Runway Director

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Viktoria Marchev
London Fashion Week, SS24, USA, 4pm Carl Anglim London Fashion Week, SS24, USA, 4pm Carl Anglim

Viktoria Marchev

Viktoria Marchev, a New-York based Hungarian native fashion designer, launched her brand mainly focusing on women’s swimwear. The label experiments with new technologies and works with moulded pieces of silicone rubber, a versatile material that supports the label's sci-fi concepts.

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