Tomfoolery
London, UK — 22 September 2025 — Los Angeles label Tomfoolery lit up the runway at Oxford Fashion Studio’s 10th Anniversary London Fashion Week SS26 shows at Devonshire Square, delivering a collection that celebrated individuality, humour, and fearless self-expression.
Known for its irreverent approach to fashion, Tomfoolery’s SS26 collection combined bold colour, exaggerated proportions, and offbeat detailing in a joyful rebellion against conformity. The designs embraced the unexpected — contrasting fabrics, asymmetric cuts, and sculptural forms that moved playfully between avant-garde art and wearable statement pieces.
The show captured Tomfoolery’s distinct voice: confident, witty, and unapologetic. Each look was a conversation between mischief and sophistication — from surreal layered tailoring to pop-inspired textures and accessories that dared to provoke a smile. Beneath the playfulness, however, ran a thread of precision and craftsmanship, grounding the eccentricity in skill and structure.
Designer Shannon Punchard described the collection as “an exploration of identity through contradiction — the beauty of not taking oneself too seriously.” That balance between artistry and amusement gave Tomfoolery’s SS26 show its distinctive edge, proving that great design can be both thought-provoking and delightfully tongue-in-cheek.
Presented within Oxford Fashion Studio’s landmark 10th anniversary season, Tomfoolery reaffirmed why London remains a home for bold, independent voices. The brand’s energy, wit, and fearlessness perfectly encapsulated the spirit of contemporary creativity.
