Tomfoolery
London, UK — 22 September 2025 — Los Angeles label Tomfoolery lit up the runway at Oxford Fashion Studio’s 10th Anniversary London Fashion Week SS26 shows at Devonshire Square, delivering a collection that celebrated individuality, humour, and fearless self-expression.
Known for its irreverent approach to fashion, Tomfoolery’s SS26 collection combined bold colour, exaggerated proportions, and offbeat detailing in a joyful rebellion against conformity. The designs embraced the unexpected — contrasting fabrics, asymmetric cuts, and sculptural forms that moved playfully between avant-garde art and wearable statement pieces.
The show captured Tomfoolery’s distinct voice: confident, witty, and unapologetic. Each look was a conversation between mischief and sophistication — from surreal layered tailoring to pop-inspired textures and accessories that dared to provoke a smile. Beneath the playfulness, however, ran a thread of precision and craftsmanship, grounding the eccentricity in skill and structure.
Designer Shannon Punchard described the collection as “an exploration of identity through contradiction — the beauty of not taking oneself too seriously.” That balance between artistry and amusement gave Tomfoolery’s SS26 show its distinctive edge, proving that great design can be both thought-provoking and delightfully tongue-in-cheek.
Presented within Oxford Fashion Studio’s landmark 10th anniversary season, Tomfoolery reaffirmed why London remains a home for bold, independent voices. The brand’s energy, wit, and fearlessness perfectly encapsulated the spirit of contemporary creativity.
“A romantic, refreshing collection of resort wear with floaty Mediterranean silhouettes contrasted with nods of African prints and Amazonian cuts. These highly wearable holiday pieces transport you to warm, sunny climes while offering a cosmopolitan take on design.” - Anusha Couttigane, Head of Advisory, Vogue Business
