Viktoria Marchev
London, UK — 22 September 2025 — Experimental designer Viktoria Marchev brought sculptural innovation to Oxford Fashion Studio’s 10th Anniversary London Fashion Week SS26 shows on Sunday 21st September at Devonshire Square, captivating audiences with a collection that challenged the traditional limits of couture.
Marchev’s SS26 collection was a bold study in texture and form, featuring her signature use of silicone rubber combined with traditional tailoring and hand-finished detailing. The result was a fusion of futurism and craftsmanship — garments that appeared to hover between fashion, sculpture, and science. Translucent layers, moulded panels, and fluid, organic shapes created silhouettes that felt both otherworldly and deeply human.
Each look embodied a conversation between material and motion. The interplay of light and texture transformed the garments as models moved, creating a sense of living architecture on the runway. Through her avant-garde experimentation, Marchev explored ideas of transformation, identity, and the body as a canvas for expression.
“Viktoria Marchev’s work epitomises the spirit of boundary-pushing creativity that defines this season,” said Tiffany Anglim, Runway Director at Oxford Fashion Studio. “Her mastery of unconventional materials and her fearless approach to form represent the future of independent fashion.”
Presented as part of Oxford Fashion Studio’s 10th anniversary season, Marchev’s show stood out as a testament to artistic innovation and technical precision — a reminder that fashion’s most compelling stories are those written beyond the edges of tradition.
