Hellavagirl
London, UK — 22 September 2025 — British couture label Hellavagirl brought theatrical flair and unapologetic boldness to Oxford Fashion Studio’s 10th Anniversary London Fashion Week SS26 shows on Sunday 21st September at Devonshire Square, presenting a breathtaking collection that turned the runway into a stage of fantasy, empowerment, and emotion.
Renowned for her extravagant silhouettes and fearless aesthetic, designer Helen Woollams (the creative force behind Hellavagirl) unveiled a series of couture looks that fused romance with rebellion. Towering tulle structures, sculptural corsetry, metallic fabrics, and intricate hand-embellishments commanded attention, each piece radiating confidence and strength. The SS26 collection embraced contrasts — light and dark, fragility and power — creating a dynamic visual language that was both hauntingly beautiful and defiantly modern.
Hellavagirl’s designs are synonymous with storytelling through couture, and this collection continued that legacy with electrifying energy. Every look felt alive — a character, a statement, a moment of art in motion. With its precise craftsmanship and theatrical vision, the show celebrated individuality, drama, and the transformative power of fashion.
Presented as part of Oxford Fashion Studio’s landmark 10th anniversary season, Hellavagirl’s SS26 collection stood as a declaration of creative freedom — a bold, unapologetic love letter to those who live and dress without limits.
